One of the special things about launching a new collection is seeing how other people react to it.
It takes the best part of a year from the first spark of an idea, to sampling, photoshoots, wholesale sales and finally deliveries to our boutiques, and in that time, it's easy to forget why you loved something. Being able to see the collection through someone else's eyes makes us excited all over again.
That's why we love working with photographer Nat Salloum - she always brings a fresh perspective to our collections. You might remember her work from our Love Stories features last year. She also photographed designer Emma Barrett at home as part of our Elevated Women series.
This time around, Nat took a selection from our Book Club collection and photographed Molly locally in Dubbo, NSW.
Molly drapes the Fin Knit in Blue over the Bennet Contrast Drape Knit in Charcoal with the Lauren Wide Leg Jean in Pebble.
Molly wears the Thomas Corduroy Jacket and Thomas Corduroy Pant in Ecru.
Molly wears the Russo Spacedye Knit in Blue.
Molly wears the Dewey Patchwork Shirt in Toffee Check over the Gizelle Pleat Maxi Dress in Toffee.
Molly wears the Holland Tencel Trench in Black over the Gizelle Pleated Maxi Dress in Toffee.
All photos by Nat Salloum featuring Molly Ferguson.